(Cineworld in Enfield, Wednesday @ 11:30)
Key Points:
- Majority male
- People present in family groups or couples
- No elderly
- No groups of teenagers
Adverts Before Film:
- Alcohol x7
- Phone x3 (including Avatar sponsor LG)
- PS3 x3 (action/warfare games)
- Car x2
- Sky/Virgin
- Batteries
- The Economist
- Boots
- Coke Zero (Avatar sponsor)
- Cadburys (3D advert)
Key Points:
- Majority masculine focused (e.g. car, coke zero, warfare games)
- Technology (e.g. batteries, PS3, phones) fitting with modern audience (no elderly)
- Alcohol adverts shows the film's older audience (more male adults than children)
- Avatar sponsors (Coke and LG)
Trailers Before Film:
- Glee (E4 musical drama, female teenage audience)
- Percy Jackson and the Lightning Thief (Fox distributed, similar fantasy/action genre, teenage audience)
- Wolfman (Universal distributed, similar fantasy thriller genre)
- Toy Story 2 3D (3D rennovation appeals to film fans, younger children/family audience)
