Wednesday, 30 December 2009

At the Cinema

Audience Sample of our Avatar Screening:
(Cineworld in Enfield, Wednesday @ 11:30)

Key Points:

  • Majority male
  • People present in family groups or couples
  • No elderly
  • No groups of teenagers

Adverts Before Film:

  • Alcohol x7
  • Phone x3 (including Avatar sponsor LG)
  • PS3 x3 (action/warfare games)
  • Car x2
  • Sky/Virgin
  • Batteries
  • The Economist
  • Boots
  • Coke Zero (Avatar sponsor)
  • Cadburys (3D advert)

Key Points:

  • Majority masculine focused (e.g. car, coke zero, warfare games)
  • Technology (e.g. batteries, PS3, phones) fitting with modern audience (no elderly)
  • Alcohol adverts shows the film's older audience (more male adults than children)
  • Avatar sponsors (Coke and LG)

Trailers Before Film:

  • Glee (E4 musical drama, female teenage audience)
  • Percy Jackson and the Lightning Thief (Fox distributed, similar fantasy/action genre, teenage audience)
  • Wolfman (Universal distributed, similar fantasy thriller genre)
  • Toy Story 2 3D (3D rennovation appeals to film fans, younger children/family audience)

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