Saturday, 2 January 2010

20th Century Fox

Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is a subsidiary of News Corporation, the media conglomerate owned by Rupert Murdoch. The company was founded in 1935, as the result of a merger of two entities, Fox Film Corporation founded by William Fox in 1915, and Twentieth Century Pictures, begun in 1933 by Darryl F. Zanuck, Joseph Schenck, Raymond Griffith and William Goetz.

Specialise in mainstream franchises including:
  • Star Wars
  • Ice Age
  • X-Men
  • Die Hard
  • Alien
  • Planet of the Apes
  • Home Alone
  • Night at the Museum
  • Predator
  • The Chronicles of Narnia

Fox Movies Site

  • Current focus on Avatar (themed/branded to film, full screen avatar images, promoting cinema release)
  • Links to other 20th Century Fox releases (smaller images and links to official sites)
  • Appeals to the majority masculine target audience through the black metallic colourscheme and sleek, modern, technological stylising
  • Links to official site/trailer/widget/buying tickets for Avatar

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