Competing Titles

Competing titles sharing Avatar's opening weekend:

• St Trinian's 2 (18/12/09) - Pre-teen female audience opposes target audience for Avatar
• Where the Wild Things Are (11/12/09) - Competes for family audience and fans of the fantasy genre. However Avatar has the 3D appeal and other core audiences (e.g. adult males)

Other competing titles still in cinemas on Avatar's opening weekend:

• Planet 51 (04/12/09)
• Nativity! (27/11/09)
• Law Abiding Citizen (27/11/09)
• Paranormal Activity (25/11/09)
• New Moon (20/11/09)
• 2012 (13/11/09)
• Christmas Carol 3D (03/11/09)

Competing titles after Avatar's opening weekend:

• Alvin and the Chipmunks the Squeakquel (21/12/09) - Took over Avatar in number 1 spot in Avatar's second weekend, possibly due to strong family appeal
• Sherlock Holmes (25/12/09)
• Nowhere Boy (25/12/09)

At the Cinema

Audience Sample of our Avatar Screening:
(Cineworld in Enfield, Wednesday @ 11:30)

Key Points:

• Majority male
• People present in family groups or couples
• No elderly
• No groups of teenagers

Adverts Before Film:

• Alcohol x7
• Phone x3 (including Avatar sponsor LG)
• PS3 x3 (action/warfare games)
• Car x2
• Sky/Virgin
• Batteries
• The Economist
• Boots
• Coke Zero (Avatar sponsor)
• Cadburys (3D advert)

Key Points:

• Majority masculine focused (e.g. car, coke zero, warfare games)
• Technology (e.g. batteries, PS3, phones) fitting with modern audience (no elderly)
• Alcohol adverts shows the film's older audience (more male adults than children)
• Avatar sponsors (Coke and LG)

Trailers Before Film:

• Glee (E4 musical drama, female teenage audience)
• Percy Jackson and the Lightning Thief (Fox distributed, similar fantasy/action genre, teenage audience)
• Wolfman (Universal distributed, similar fantasy thriller genre)
• Toy Story 2 3D (3D rennovation appeals to film fans, younger children/family audience)