Audience Response

Facebook

• 570581 fans (03/01/10)
• Response from the official Avatar comments exceeds 7000 comments, raising huge viral hype before, during and after release

Rotten Tomatoes

London Premiere Audience

"First audiences rave about Cameron's 3D epic Avatar - By Mairi Mackay CNN

London, England

As the credits rolled following the 3D epic's world premiere in London on Thursday, it looked like the "Titanic" director's decade long gamble had paid off.

There were whoops and cheers as portions of the audience gave Cameron and cast members a standing ovation."

• "It was an absolute marvel and I am left in awe after seeing it," audience member James Howard, 23, said of the magical jungle that lights up with phosphorescence at night.
• "The Na'vi female character had a really expressive face. She was really beautiful and that's why I think it worked." Kent Renwick, 39
• Others commended the advanced 3D: Lucy Biswicke. 34. said she had no feelings of motion sickness from wearing the specs. "It's all about the quality of the 3D for me. I'd never seen a 3D film before and this is amazing."

At the Cinema

Audience Sample of our Avatar Screening:
(Cineworld in Enfield, Wednesday @ 11:30)

Key Points:

• Majority male
• People present in family groups or couples
• No elderly
• No groups of teenagers

Adverts Before Film:

• Alcohol x7
• Phone x3 (including Avatar sponsor LG)
• PS3 x3 (action/warfare games)
• Car x2
• Sky/Virgin
• Batteries
• The Economist
• Boots
• Coke Zero (Avatar sponsor)
• Cadburys (3D advert)

Key Points:

• Majority masculine focused (e.g. car, coke zero, warfare games)
• Technology (e.g. batteries, PS3, phones) fitting with modern audience (no elderly)
• Alcohol adverts shows the film's older audience (more male adults than children)
• Avatar sponsors (Coke and LG)

Trailers Before Film:

• Glee (E4 musical drama, female teenage audience)
• Percy Jackson and the Lightning Thief (Fox distributed, similar fantasy/action genre, teenage audience)
• Wolfman (Universal distributed, similar fantasy thriller genre)
• Toy Story 2 3D (3D rennovation appeals to film fans, younger children/family audience)