- Genre - Epic fantasy/action adventure/sci-fi
- Plot - A paraplegic marine dispatched to the moon Pandora on a unique mission becomes torn between following his orders and protecting the world he feels is his home.
- Characters - Jake Sully (human, disabled, ex-marine) and Neytiri (Na'vi, daughter of tribe leaders)
- Cast - Sam Worthington (Jake Sully), Zoe Saldana (Neytiri), Sigourney Weaver (Dr Grace Augustine), Stephen Lang (Colonel Miles Quaritch)
- Running Time - 162 mins
- Certificate - 12A
- Style - 3D, CGI, Hollywood
About the Institutions:
- Production - 20th Century Fox
- Distribution - 20th Century Fox
- Director - James Cameron
- Producer - Jon Landau
- Budget - $230M (estimated)
- Marketing Budget - $150M (estimated)
- Marketing Techniques - Above the line, mainstream
- Release Dates - London Premiere 10/12/09, U.K. release 17/12/09
About the Audience:
- Core - Masculine, technology conscious, families
- Secondary - Film fans, 3D appeal
About the Response:
- Ratings - Empire 5 stars, The Independant 4 stars, Youtube response 4.5 stars
- U.K Opening Weekend - £8.5M
- U.K Latest Gross - (25/12/09) £18.4M
- Worldwide Latest Gross - $405M
- U.K. Ranks - 1st weekend 1st (503 sites), 2nd weekend 2nd (485 sites)
- Audience Response - In Empire pre-release poll huge support from marketing is revealed
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