Saturday 2 January 2010

Competing Titles

Competing titles sharing Avatar's opening weekend:
  • St Trinian's 2 (18/12/09) - Pre-teen female audience opposes target audience for Avatar
  • Where the Wild Things Are (11/12/09) - Competes for family audience and fans of the fantasy genre. However Avatar has the 3D appeal and other core audiences (e.g. adult males)

Other competing titles still in cinemas on Avatar's opening weekend:

  • Planet 51 (04/12/09)
  • Nativity! (27/11/09)
  • Law Abiding Citizen (27/11/09)
  • Paranormal Activity (25/11/09)
  • New Moon (20/11/09)
  • 2012 (13/11/09)
  • Christmas Carol 3D (03/11/09)

Competing titles after Avatar's opening weekend:

  • Alvin and the Chipmunks the Squeakquel (21/12/09) - Took over Avatar in number 1 spot in Avatar's second weekend, possibly due to strong family appeal
  • Sherlock Holmes (25/12/09)
  • Nowhere Boy (25/12/09)

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