Thursday, 7 January 2010

The Game

The game created synergy by distributing the Avatar brand to U.K. audiences through another platform

Why the game was a successful part in the film's distribution and marketing:

  • It was marketed and sold before the U.K. release date in order to wet the appetite of the audience by displaying the unique special effects, narrative and characters
  • Appealed to the male audience, a vital segment of their target audience, by providing another platform to access the Avatar brand
  • Connected with the action/fantasy genre, a genre that lends itself perfectly to a successful video game and therefore the two industries (film and video game) attract similar audiences
  • Avatar needed to connect with the proliferation of hardware to sell the film successfully as audiences no longer access their media from one source, but look for cross media convergence

No comments:

Post a Comment