Sunday, 3 January 2010

Trailer Analysis

One of the main methods by which the film has been marketed to reach the U.K. target audience is via the trailers, shown on Channel 4, E4, Film4 and in cinemas

Teaser Trailer

Key Points:

  • Quick, fast paced clips
  • No dialogue
  • "From the director of Titanic"
  • Release date
  • Title

Full Length Trailer

Key Points:

  • Dialogue from film gives a sense of characters and lays out the narrative
  • Release date
  • Distributer
  • Director
  • Director's past films
  • Title


  • Full length trailer uses dialogue to explain the narrative and characters
  • Full length trailer places more emphasis on Cameron and his past successes

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